The SEO industry has seen a lot of changes and growth in recent years. The industry has become more complicated and more dynamic than it was in the past. For example, voice search, which was non-existent five years ago has become one of the most popular features. Listicles have become incredibly popular as well. In this article, we will look at the top SEO trends to watch in the coming year.
Voice search improved
Voice search has become very popular in the past few years. It has been promoted by the introduction of devices like Amazon Echo, Google Home, and Apple’s Homepod. All Android and iOS devices now have voice assistants enabled. Therefore, as user adoption becomes more popular, we expect Google and other search engine providers to continue their investments. Therefore, all SEO companies will continue to invest in voice search.
Security will be important
In the past few years, Google has invested a lot of resources to ensure that it only ranks websites that have advanced security features. This is important because Google and other search engines don’t want to take you to insecure websites. Therefore, if you own a website, you should invest in quality security features. Fortunately, these features are becoming relatively cheap. For example, Cloudflare, which has become a public company charges at least $20 a month to secure websites. It is recommended that you get a good SoftwareCy company to help you improve your security.
In the past few years, Google has made significant changes to ensure that users get quality results. Therefore, it is now showing many dynamic results such as answers, maps, social media posts, and videos. These results simplify how people use the internet. They have also made it relatively easy for users to get results. Therefore, an SEO agency will continue to invest in producing quality dynamic results.
2020 will be an election year in the United States. In recent years, we have seen companies like Google, Facebook, and Twitter come up with strategies on how to deal with this election. Google has already said that it will change how campaigns and outside groups use its platform to market. To avoid the crisis of 2017 election, we will likely see increased changes in how these search engine works. If you are in the political sector, you may see more algorithm changes affect your results.
In the most recent search algorithm change, Google announced that it would continue to focus on the Bidirectional Encoder Representations from Transformers (BERT). This technology enables search users to train their own state-of-the-art question answering system. In other words, Google has changed how users receive results from search. As a website owner, it is important for you to ensure that you are answering important questions that most of users commonly ask. A good SEO professional needs to know how to apply the BERT technology on your website.
In summary, these will be the most important SEO trends to watch in the coming year. There are other things such as mobile responsiveness and accelerated mobile processing that developers should watch closely.