The benefits of social media in B2B marketing strategy
Social media marketing is generally regarded as a promotional tool for marketers selling to the consumer, but that’s a view…
10 Steps to Encourage a Safe Return to the Office After Lockdown
With lockdown placing a huge strain on both individuals and businesses now, many of us are feeling eager to return…
Predictive Sales in B2B
Any effective business plan will include a forecast of likely future demand. This doesn’t mean someone has stared into a crystal ball, though often in the past, they might have.…Continue Reading →
10 Tips for Writing Your About Us Page
If you’re like most companies, your About Us page is tucked into the links on your website footer and is…
How the high street is helping students
You may remember a time not too long ago when going into your local town or city for some recreational…
Insurance Companies Tap Modern Technology to Usher in an Era of Personalized Policies
Relying on technologies that deliver real-time data, insurance companies are tapping new revenue streams, even where there is no historical data. Devices are allowing for more accurate policies and competitive…Continue Reading →
How to build your brand personality
“Brand personality is very low on the list of priorities for marketing professionals, it’s been lost among the hype. But…
Why 2020 is the year of Digital marketing for engineering companies
While digital marketing has become the mainstay of any business in today’s world, there are some industries that are lagging…
Retail is evolving with Virtual Reality
The potential for implementing virtual reality systems is constantly evolving, carried by advancements in technology. Many household names are getting involved, introducing this technology into their marketing strategies to stay…Continue Reading →
New Laws to Look Out for in 2020
Each new year sees new laws outlined by governments worldwide — this article will look at the laws coming into…