Steven Seagal, the 65-year-old martial artist and film legend, has become the new face of Bitcoiin2Gen – a cryptocurrency launched in 2016 as a competitor to the popular BitCoin.

The anonymous founders of the currency described Mr. Seagall as a “Zen Master” in a press release, calling him the obvious choice to help extend their “long-term commitment towards the community”.

“Steven Seagal is a man of diverse character whose spiritual beliefs and humanity are woven into every aspect of his life,” they continued. He is a “versatile talent and an intricate human being, whose passion, selflessness, integrity, and character are embodied in his work”.

Steven Seagal is a man of diverse character whose spiritual beliefs and humanity are woven into every aspect of his life

Bitcoiin2Gen was founded in September 2016, claiming to process transactions faster than BitCoin thanks to the Ethereum blockchain technology it uses. It describes itself as a “self-sustaining cryptocurrency with its own ecosystem, its own wallet, its own mining machines and the ability to exchange the coin to popular altcoin currencies”.

Steven Seagall isn’t the first celebrity to endorse a cryptocurrency – Paris Hilton, Jamie Foxx and Floyd Mayweather to name just a few have all gotten in on the action in the past.

What is a Cryptocurrency?

BitCoin may be the most recognisable but it’s not the only one – there are hundreds of cryptocurrencies out there. They are a form of digital currency that do not use physical coins or notes, and more importantly, are not controlled by a central bank or organisation. Only a relatively small number of retailers and websites accept them and their value can be extremely volatile.

Cryptocurrencies work thanks to something called blockchain technology. The video below from the BBC explains how it works:

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